Because I play a minor role in the marketing dept here at the Student Loan Network, I am always keeping my eye on the other lenders - to see how they market federal student loan consolidation and loan origination to potential customers. For a few years now, I have applied time and time again on hundreds of websites, called a bunch of companies, and even applied through snail mail. It wasn’t until this morning on my way into work that I realized the most important stand alone factor for all these companies - the level of personalized customer service.
Sure, a website can be flash heavy, graphically pleasing, and packed full of rich useful content - that may be enough for some people to feel confident enough to apply. But if I was to call a company and speak with one of their customer service reps, if I don’t feel like the most important person in the universe during that conversation, I’m probably going to call the next person on the list. I’m not saying the representative should brown-nose you into applying - that would just be another dodgy sales technique. More so, the rep should simply provide their direct number/ext./email in case you have questions further down the road. Having a name and direct contact info is an important part of this transaction - after all, you(the customer) is providing sensitive personal information. And what is so difficult about having a postitive attitude?? I can’t count the number of companies I have spoken with and been totally turned off by their bitter know-it-all attitudes. Additionally, a follow up call or email several day’s later is important as well.
Long story short - our goal at the Student Loan Network is to exceed that level of service. Not because of the implied personalized marketing approach, but simply because each one of us are customers too - we have all experienced good and bad customer service in our personal lives.
So while your shopping around for a student loan consolidation over the next few weeks, make sure to look for the company who can provide you with the best overall savings - but also pay a little attention to the level of customer service you get. Give us a call today to consolidate your federal student loans at 877.328.1565, and see if we measure up.
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